All employees are different. They come from different backgrounds, have different past experiences, and possess different skill sets. While you probably already know about certain skills that make them great in their position, you may not know about others that are completely unrelated to their job titles.
By discovering the strengths your employees aren’t currently putting to use, you can find ways to utilize them around the dealership. Not only will this benefit the company as a whole, but letting them do something they’re good at can make them more engaged and happier in their day-to-day role.
While uncovering these unique skill sets can be extremely easy with some employees, it can be a little harder with others. The easy way is, of course, just asking the employee about their hobbies, interest, likes, and dislikes. On the other hand, it may take you watching them as they work to get a better idea of their strengths and unique skills.
So what type of skills should you be on the lookout for? We have a few unique skills below that one or more of your current employees is likely to possess, plus how you can utilize them to sell more cars.
Social Media Skills
You know the guy or girl that checks their Facebook page at every possible chance and stays up-to-date on all the new social media trends? This is the employee you want helping with your social media. Whether or not you have an agency in charge of your social platforms, this employee has an inside look at the dealership and can provide valuable insight on what you should be sharing with your audience. While they can help write posts, they may also be great for creating interaction and engaging with potential customers on social media.
In today’s online world, images are so important, and with just about everyone owning a smartphone with a quality camera, you don’t have to have an expensive photographer at all times. From snapping inventory shots of your new vehicles to capturing the fun at dealership events, there are a number of ways you can make use of an employee’s love of photography.
You likely have some employees who can’t keep up with deadlines and often misplace important papers, but you probably have others with impeccable organization skills. These are the ones that would be great for helping you plan events or assisting you in other projects that you just can’t seem to keep your head above. Letting them take the lead on these tasks won’t only help you keep your sanity, but also get them more involved in the dealership.
Being part of the community is something most dealerships strive to do. But often, it gets left to the wayside when things get busy. If you really want to get your dealership involved in charitable causes and fundraisers for various organizations in your area, leave it to the employees that genuinely enjoy helping others and have a knack for getting other people excited about charitable causes. While this will obviously benefit the dealership, this employee is sure to find even more fulfillment in their position.
It may sound tricky at first, but by simply taking the time to learn more about your employees and uncovering their unique skills, you can find countless ways to make them a more valuable employee, plus make your dealership more successful at the same time.