E-Mail Marketing

  • E-mail provides the lowest cost means of targeting specific customers, and in conjunction with direct mail, provides a one-two punch
  • Same high quality creative and personalized offer to each customer
  • Comply with all necessary opt-out features and regulations
  • Hot links to dealership website and manager e-mail addresses
  • Usually sent a week or two after the mail, providing a second “burst” of energy
  • Summary report showing e-mails sent, delivered, opened, etc, Provides additional follow-up leads for the sales team