Why Direct Mail Still Matters in the Digital Age
Why do thousands of businesses all across the country still use direct mail marketing in the digital age? It’s simple. It still works.
The perception that direct mail is going the way of the dinosaur is contradicted by numerous studies showing that it remains a solid tool to reach prospects that delivers impressive return rates. We’re of the opinion that the internet has actually improved the effectiveness of direct mail marketing efforts for our clients.
More Targeted Approach
The vast number of databases available online give direct marketers the information needed to provide targeted and, more importantly, personalized messaging to prospects. It’s no secret that personalization makes any marketing effort more effective, but when you combine personalization with a compelling offer that’s targeted to the right prospect – you get better response rates.
Scrub Those Lists So They Are Shiny & New
In the old days, scrubbing database lists was an arduous and tedious process. Now, with the new digital tools available, it’s easier, quicker, and can be done on an almost automated basis. It’s also still an essential piece of any potent direct mail campaign. After all, would you open a piece of mail that lists the wrong person, or a car that you haven’t owned in ten years?
With the online data mining tools available, you can determine who is currently seeking out a new vehicle, who is due for service or maintenance, or when a lease term is set to expire. This is real-time data that provides an opportunity to reach customers at the exact time when they are going to make a purchase decision.
The internet and traditional direct mail marketing aren’t mutually exclusive. When you combine the two, you’ve got an effective, low-cost marketing campaign at your disposal that generates true ROI for your business. We’re ready to help you grow your business with our direct marketing services. Just let us know how we can assist today!